Marketing
Draft content, plan campaigns, and report on what's working
The Marketing plugin turns Claude into a marketing team member who knows your brand, audience, and strategy. It helps you create content, plan campaigns, enforce brand voice consistency, compile competitive intelligence, and report on channel performance — so your team ships more with less context-switching.
Who is this for?
Content marketers, demand gen managers, marketing directors, and growth teams who need to produce high-quality work across multiple channels while staying strategically aligned. Works for solo marketers and full teams.
What you can do
- Draft blog posts, social copy, and landing page content in your brand voice
- Plan multi-channel campaigns with timelines, asset lists, and channel strategies
- Run SEO audits and get keyword recommendations for your content
- Create email sequences for nurture campaigns and product launches
- Get competitive briefs on what competitors are doing in your space
- Generate performance reports across marketing channels
Skills
Domain expertise Claude draws on automatically.
Content Creation
Draft content across formats (blogs, social, email, landing pages) with consistent brand voice
Campaign Planning
Build campaign plans with timelines, channels, audiences, and asset requirements
Brand Voice
Maintain and enforce brand voice guidelines across all content output
Competitive Analysis
Monitor competitors' content, messaging, and positioning across channels
Performance Analytics
Compile and analyze marketing performance data across channels
Slash Commands
Actions you trigger explicitly.
| Command | Description |
|---|---|
/marketing:draft-content | Write a piece of content — specify the format, topic, and audience |
/marketing:campaign-plan | Build a structured campaign plan for a launch, promotion, or initiative |
/marketing:brand-review | Review content against your brand voice guidelines and suggest improvements |
/marketing:competitive-brief | Generate a competitive intelligence brief on a specific competitor |
/marketing:email-sequence | Create a multi-touch email sequence for a specific campaign or audience |
/marketing:performance-report | Pull together a performance report across your marketing channels |
/marketing:seo-audit | Audit a page or topic for SEO opportunities and keyword recommendations |
Connectors
All connectors are optional — start with the tools you use most.
How to Install
- 1 Open the Claude desktop app and start a Cowork session
- 2 Search for 'Marketing' in the plugin directory
- 3 Install the plugin to add it to your workspace
- 4 Connect your marketing tools (HubSpot, Ahrefs, Amplitude, etc.) when prompted
- 5 Use /marketing:draft-content to create your first piece of brand-aligned content
FAQ
Can it learn my brand voice?
Yes. The Brand Voice skill lets you define your brand's tone, style, and messaging guidelines. Claude applies them consistently across everything it drafts.
Does the SEO audit require Ahrefs?
The SEO audit works without Ahrefs, but connecting Ahrefs gives you keyword difficulty scores, backlink data, and competitor traffic estimates for richer insights.
Can it create actual images or designs?
Claude writes copy and plans campaigns but doesn't generate images. With Canva and Figma connected, it can reference and link to design assets in your briefs.
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